Digital Marketing Manager

Qualifications/Skills:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines

Job Responsibilities:

• Conduct keyword research and optimize website content, including meta tags, descriptions, headings, and images, to improve SEO.
• Build backlinks, monitor SEO metrics such as search engine rankings, organic traffic, and backlinks, and identify areas for improvement.
• Develop and execute PPC campaigns, conduct keyword research, and target relevant keywords and phrases to improve ad performance.
• Create effective ad copy and design, manage PPC budgets, optimize campaigns for maximum return on investment, and analyse PPC metrics to track performance and identify areas for improvement.
• Create and implement digital marketing strategies that align with business objectives and increase brand awareness, lead generation, and revenue of multiple clients.
• Analyse and report on essential digital marketing metrics, identify opportunities for improvement and manage multiple clients.
• Manage social media accounts across platforms such as Facebook, Twitter, and Instagram and manage engaging content.
• Create and manage targeted, personalized, and relevant email marketing campaigns to increase conversions and customer retention.
• Develop and manage online advertising campaigns to increase brand awareness and drive website traffic.
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up-to-date with the latest digital marketing trends, tools, and technologies to identify new opportunities for improvement.